Lineapelle Fair in Italy is the Next Destination for Brazilian Leather

From September 23 to 25, Brazilian leather will be showcased at the main commercial and trendsetting platform for the sector in Europe: Lineapelle, in Milan, Italy. Six individual stands from Brazil will be featured at the event, with the support of the Brazilian Leather project, a partnership between the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The tanneries with individual stands are: Bolzano, Courovale, Couro e Arte, Fuga Couros, Nova Kaeru, and OCM Best Brasil. “Every September, Lineapelle takes place in adjoining halls and in the same period as Simac Tanning Tech, the main technology fair for the sector. This makes participation in Lineapelle even more important, as it allows us to gain sharper insights into innovation research and new suppliers during this week in Milan,” explains Rogério Cunha, from CICB’s Trade Intelligence, who will also be engaged in a series of parallel activities for representation and advocacy of the Brazilian leather industry during Lineapelle.

From January to August this year, Italy alone accounted for 11.2% of all Brazilian leather exports (ranking third among destinations). In terms of area, Italy represents 13% of Brazil’s total leather exports. In the fashion industry, Italians are recognized for high-standard production and trendsetting: according to the World Footwear Yearbook, Italy ranked third among the world’s largest footwear exporters by value last year, with US$ 12.6 billion in sales worldwide. Looking exclusively at leather footwear, Italy is the world’s second-largest exporter by value, behind only Vietnam and ahead of China. It is also worth noting that 46% of the pairs exported by Italy are made of leather.

About Brazilian Leather – A sectoral project for the internationalization of Brazilian leather, Brazilian Leather is led by the Centre for the Brazilian Tanning Industry (CICB) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). Several strategies are in place to strengthen the positioning of Brazilian leather in international markets – encouraging tanneries to participate in the main global fairs and organizing trade missions aimed at fostering closer ties between Brazilian suppliers and international buyers are among them. More information: www.brazilianleather.com.br

ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion activities aimed at promoting exports and increasing the value of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international fairs, and visits by foreign buyers and opinion leaders to learn more about Brazil’s productive structure, among other business platforms designed to strengthen the Brazil brand.

The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that are essential to enhancing the competitiveness of Brazilian companies and the country itself.

About CICB – The Centre for the Brazilian Tanning Industry (CICB) represents the companies that produce leather in Brazil. Since its foundation in 1957, CICB has pursued the growth, qualification, strengthening, and unity of the sector. Its guiding principle is sustainability, through which the entity develops projects in technology and professional training, engages in dialogue with government bodies, acts as an interface between the industry and public authorities, promotes trade and defends industry interests, builds reputation and image, and fosters technical, design, and research qualifications as well as market intelligence. CICB also works with institutional representation, connection, and dialogue across the production chain and coordinates working groups – Traceability and Communication – with members throughout the country.