Brazilian tanneries set to participate in ANPIC fair in Mexico

Mexico has emerged as a strategic and expanding market for Brazilian leather exports. From January to September 2024, there has been a 34.5% increase in Brazilian leather and hide sales to Mexico. In this thriving environment, the next trade fair showcasing Brazilian tanneries, ANPIC, will take place from October 23 to 25 in León. This participation is supported by the Brazilian Leather project – a collaboration between the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The Brazilian companies participating in ANPIC, backed by the Brazilian Leather project, include CBR – Couros Bom Retiro, Mastrotto Brasil, OCM Best Brasil, Pacific Leather, and Curtume Partner. “Mexico is highly industrialized and holds significant relevance in the production of footwear, furniture, and automobiles. We are growing in this market, and ANPIC is one of the key trade fairs for the sectors we serve in the country. Our presence is highly anticipated at the event, where we will also have an institutional stand, reinforcing the attributes of the entire industry,” says Letícia Luft, manager of Brazilian Leather, who will accompany the group to Mexico.

Focusing on the footwear industry, Mexico ranks 9th globally, with an annual production of 217 million pairs (2023 data), of which 31 million are exported, 64% of them made from leather. Brazil is the second-largest supplier of leather to Mexico.

At ANPIC, Brazilian exhibitors will have the opportunity to forge new contacts and strengthen relationships with existing clients. The fair is the largest in its sector in Mexico, bringing together key decision-makers, especially in the footwear industry – the reason it is held in León, the country’s main hub for footwear intelligence and production. ANPIC not only showcases leather but also chemicals, machinery, and other materials used in footwear production, along with trend areas and lectures, attracting visitors from over 30 countries.

About Brazilian Leather – Brazilian Leather is a sectoral project for the internationalization of Brazilian leather, led by the Centre for the Brazilian Tanning Industry (CICB) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). Its strategies for consolidating Brazilian leather in foreign markets include supporting tannery participation in key global trade fairs and organizing business missions aimed at strengthening ties between Brazilian suppliers and foreign buyers. More information is available at www.brazilianleather.com.br.

About ApexBrasil – The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To achieve these objectives, ApexBrasil carries out a range of trade promotion activities designed to boost exports and enhance the image of Brazilian products and services abroad. These initiatives include trade missions, business matchmaking sessions, support for Brazilian companies’ participation in major international trade fairs, and visits by foreign buyers and opinion leaders to showcase Brazil’s productive capabilities. The agency also coordinates efforts with public and private entities to attract foreign direct investment (FDI) to Brazil, focusing on sectors that enhance the competitiveness of Brazilian companies and the country's economy.

About CICB – The Centre for the Brazilian Tanning Industry (CICB) represents the companies producing leather in Brazil. Founded in 1957, CICB works to foster growth, strengthen the sector, and promote its cohesion. The organization’s guiding principle is sustainability, with initiatives spanning technology projects, workforce training, engagement with government bodies, promotion of Brazilian leather in international markets, and advocacy for the industry. CICB also works on reputation building, technical qualification, design, research, and market intelligence. The organization leads institutional representation and dialogue within the leather production chain and coordinates working groups, such as Traceability and Communication, with members across the country.