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Leather and Business: Brazil to Participate in Shanghai Fair with 15 Companies

Leather and Business: Brazil to Participate in Shanghai Fair with 15 Companies

China alone accounts for 54.9% of the world's total footwear production. Significant Chinese involvement is also evident in the upholstery and automotive sectors, both in production and consumption. It is within this context that the next major global leather industry fair, the All China Leather Exhibition (ACLE), will take place from 3 to 5 September. The event will feature 15 Brazilian leather companies with individual stands, supported by Brazilian Leather – a project aimed at promoting the country’s leather exports, developed by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

 

Letícia Luft, the manager of the Brazilian Leather project who will be accompanying the Brazilian group, highlights that the ACLE had a three-year hiatus due to the pandemic and made a strong comeback in 2023. "The positive feedback we received last year gives us even more confidence for the 2024 edition, especially considering that our exports to China have been growing this year," she reports. From January to July 2024, Brazil's hides and skins exports to China and Hong Kong saw a 23.4% increase, accounting for 32.6% of Brazil's total hides and skins exports.

 

At the ACLE, Letícia will be a speaker at the International Tannery Industry Executives Summit, an event that shares global data and trends with buyers and industry leaders. The Brazilian Leather project’s agenda at the event also includes business meetings, signing cooperation agreements, and media engagements.

 

ACLE 2024 will host 1,200 exhibitors from 28 countries, with an expected 28,000 visitors. Brazilian Leather will have an exclusive stand to showcase the Preview do Couro exhibition (featuring leather from various tanneries across the country, first unveiled at Inspiramais, in Brazil, in July), promotional material for the entire Brazilian leather sector, and the attributes of national production, such as sustainability, innovation, and creative design in leather production.

 

Brazilian Exhibitors Supported by Brazilian Leather project at ACLE and Their Stands:

A Bühler: E1-C01a

America Leather: E1-B07b

CBR Group: E1-C07a

Coming: E1-B08a

Curtume Cubatão: E1-C06a

Curtume Minuano: E1-B10a

Durli Leathers: E1-C07b

Euro-America International Freight Forwarders: E1-B10b

Fuga Couros S/A: E1-B07a

Gobba Leather: E1-B07b

Hason International: E1-B09b

JBS Couros: E1-D01

Liderkoll: E1-C08a

Mastrotto Brasil: E1-B09a

Minerva S/A: E1-C09

CICB / Brazilian Leather Institutional: E1-B08b

About Brazilian Leather - A sectoral project for the internationalisation of Brazilian leather, Brazilian Leather is managed by the Centre for the Brazilian Tanning Industry (CICB) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). Various strategies are employed to consolidate Brazilian products in foreign markets – encouraging tanneries to participate in the world’s leading industry fairs and organising business missions focused on strengthening relationships between Brazilian suppliers and international buyers are just a few of them. More information at www.brazilianleather.com.br.

About ApexBrasil - The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment into strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of promotional activities aimed at fostering exports and enhancing the value of Brazilian products and services overseas. These include prospecting and trade missions, business meetings, support for Brazilian companies’ participation in major international trade fairs, and organising visits for foreign buyers and opinion leaders to showcase the Brazilian production structure, among other business platforms designed to strengthen the Brazil brand.

About CICB - The Centre for the Brazilian Tanning Industry (CICB) represents the companies that produce leather in Brazil. Since its founding in 1957, CICB has been committed to the growth, qualification, strengthening, and unity of the sector. The organisation is guided by sustainability, engaging in technology projects, professional training, dialogue with government entities, acting as an interface between industry and public authorities, promoting leather commercially and defending industry interests, building reputation and promoting image, and providing technical, design, and market information. CICB also engages in institutional representation, connecting and dialoguing with the production chain, and organises working groups – Traceability and Communication – with members across the country.

 

 

 

 

 

 

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